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2. Sales Fundamentals

E. Active Listening: Improving Communication Skills-Test Course


Content
  • Lesson 1: Introduction to Active Listening
  • Welcome
  • What is active listening and its importance to sales process?
  • The benefits of active listening
  • Enhancing Customer Relationships Through Active Listening
  • Lesson 2: The Elements of Active Listening
  • Lesson Objectives
  • The difference between hearing and listening
  • The skills involved in active listening
  • How to use these skills in sales conversations to build rapport with customers
  • Lesson 3: Overcoming Barriers to Active Listening
  • Lesson Objectives
  • Common Barriers to Active Listening
  • Strategies for managing distractions
  • Staying focused on the conversation
  • Avoiding assumptions and jumping to conclusions
  • Lesson 4: Using Active Listening in the Sales Process
  • Lesson Objectives
  • Active listening in the sales process
  • Lesson 5: Practicing Active Listening
  • Lesson Objectives
  • Assignment 1: Mattress Preferences Game
  • Assignment 2: Customer Feedback Analysis
  • Assignment 3: Sales Role-Play
  • Assignment 4: Mattress Industry Trends Discussion
  • Lesson 6: Conclusion and Next Steps
  • Benefits of active listening
  • Strategies for practicing active listening
  • Wrap-up
Completion rules
  • All units must be completed
Prerequisites